A non-profit organization is working to address issues of extremism and marginalisation in Pakistan has won the prestigious Nelson Mandela-Graça Machel Innovation Award.

The organisation received recognition for their social-impact campaign “Aik Better Together.”

Read more: Pakistani vocalist Arooj Aftab nominated for Grammy award

The Nelson Mandela Award was received in the category of ‘creating positive narratives for people power.’ Total 70 countries’ organisations took part in this award and the ‘Hive Pakistan’ won the honour.

Furthermore, to promote the campaign the organisation used a life-size hologram of the father of a nation, Quaid-e-Azam Muhammad Ali Jinnah.

Read more: Key nominees for the 2022 Grammy Awards

Through the emerging technology, 3D holographic has been used to reform Quid’s message on women empowerment and interfaith harmony.