• Kanye West’s separation with Adidas shocks the brand once more.
• Adidas is still nursing its wounds from the Kanye West breakup.
• The market share of the Just Do It brand is anticipated to increase.

Adidas is still nursing its wounds from the Kanye West breakup, but Nike, its sportswear rival, is succeeding like never before.

The market share of the Just Do It brand is anticipated to increase as a result of the shoemaker’s projected strong third-quarter revenue growth, which will be especially aided by the German sports giant’s astounding loss of over $600 million in quarterly revenues as a result of terminating connections with Ye.

Jessica Ramirez, senior analyst at Jane Hali and Associates, told Reuters that Nike has a chance to take additional market share away from Adidas.

Adidas is already preparing for its first yearly operational loss of $736 million in three decades due to $527 million mountains of Yeezy stock that have not yet been sold.

Following his anti-Semitic outbursts, the German sportswear manufacturer broke up their nine-year collaboration with the designer mogul.

The multi-billion company’s yearly revenue is anticipated to decline by $1.27 billion this year as a result of its lodestar withdrawal.

According to CNN, the German company’s chief financial officer, Harm Ohlmeyer, called it a “disappointing year” and acknowledged the significant impact West’s departure had on the business.