Justin Baldoni’s publicist in hot water for alleged involvement in Blake Lively smear campaign

• Justin Baldoni’s publicist is at the center of a legal battle.
• She was involved in an alleged smear campaign against Blake Lively.
• Lively had filed a lawsuit accusing Baldoni of sexual harassment.

Justin Baldoni’s publicist, Jennifer Abel, is at the center of a legal battle following allegations of bullying and her involvement in an alleged smear campaign against actress Blake Lively. The controversy follows Lively’s lawsuit accusing Baldoni of sexual harassment and orchestrating a campaign to tarnish her reputation during the filming of It Ends With Us.

Abel, who recently left her role at the PR firm Jonesworks, is now being sued by her former employer for defamation and breach of contract. According to Jonesworks, led by Stephanie Jones, Abel “stole over 70 documents” and secretly contacted clients before starting her new firm, RWA Communications. “Jennifer tendered her resignation in July and had agreed to stay on until August 23. She was terminated early after Jonesworks discovered that she had stolen over 70 documents,” the firm claimed.

An insider close to Abel denied these accusations, asserting, “They were not ‘stolen,’ nor were any other clients.” Abel’s team contends the lawsuit is retaliatory, highlighting that several high-profile clients, including Baldoni, moved to her new firm.

In her resignation letter, Abel admitted, “I take full responsibility for my part in all of this. I’m not proud of how emotional I get in these situations.”

The lawsuit adds to the growing scandal surrounding Baldoni, who has denied all allegations of misconduct.

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