Salman Khan is a businessman, as Antim: The Final Truth, his gangster drama starring Aayush Sharma, was released worldwide on November 26.

While the actor kept a quiet profile throughout the film’s pre-release promotion, we’ve learned that he plans to promote the film heavily throughout the week with numerous city visits.

“It’s rare for Salman Khan to indulge in post release promotions, but he believes that additional efforts need to be taken to get the audience back to the cinema halls in big numbers due to the pandemic. Antim has received good response from the audience, and he wants the film to stay steady at the box-office in the long run too.

“While the post release campaign was never a plan, he has now specially taken a break from the shoot of Tiger 3, to promote the film all through this week,” revealed a source close to the development.