Media rights crisis hits ICC ahead of 2026 T20 World Cup

ICC launches fresh sale process for 2026-29 India media rights, valued at $2.4 billion

Media rights crisis hits ICC ahead of 2026 T20 World Cup
Media rights crisis hits ICC ahead of 2026 T20 World Cup

The media rights for the ICC Men’s T20 World Cup 2026 are reportedly in jeopardy, with the International Cricket Council (ICC) now on the lookout for a new broadcaster.

Sources reveal that ahead of the February-March 2026 tournament in India and Sri Lanka, the ICC faces a major setback.

India’s billionaire-owned Reliance Industries, via its JioStar network, has officially informed the ICC that it cannot continue with the remaining two years of its four-year India media rights agreement due to substantial financial losses.

Indian media reports indicate that the ICC has launched a fresh sale process for the 2026-29 India media rights, seeking approximately $2.4 billion.

In comparison, the media rights for the 2024-27 cycle were valued at $3 billion, covering key men’s cricket events each year.