Pakistani student nominated for International Lexus Award

The National University of Sciences & Technology (NUST) alumna Aqsa Ajmal has become first Pakistani among global finalists for Lexus Design Award 2020 for her phenomenal project called ‘Pursewit’.

Aqsa’s final-year project ‘Pursewit’ is a sewing machine exclusively designed for low visioned people with low-income backgrounds.

#NUST congratulates Aqsa Ajmal, an #industrialdesign graduate from NUST #SADA – who has been selected as one of the six finalists for @Lexus Design Award from around the world, for her phenomenal project called ‘Pursewit.'#DefiningFutures #IAmNUST #LexusDesignAward2020 pic.twitter.com/p1vThwBfip

— NUST (@Official_NUST) February 6, 2020

The machine is ergonomically designed and being developed with special embedded features to enable differently abled individuals to operate it without any hassle, and, in so doing, earn a livelihood for themselves and their families.

Aqsa is currently working on her prototype under the supervision of co-inventor Mr Jawwad Zaidi, HoD Industrial Design at NUST SADA

Prior that Aqsa was attending a 3-day exclusive mentor-ship workshop in New York, USA, in the last week of January 2020.

Lexus announced the 6 finalists for the Lexus Design Award 2020 in the last week of January, from a record-setting 2042 entries from around 79 countries.

The proposals were selected on the basis of their expression of the three key principles of the Lexus brand – Anticipate, Innovate, and Captivate with an emphasis on design that leads to a better tomorrow.

Lexus Design Award is an international design competition that targets up-and-coming creators from around the world.

The award seeks to foster the growth of ideas that contribute to society by supporting designers and creators whose works can help to shape a better future.