KARACHI: The Trade Development Authority of Pakistan (TDAP) in collaboration with Capacity Analytics is organising a series of webinars for women entrepreneurs, a statement said on Tuesday.

The first webinar of the series is on “Digital marketing for women entrepreneurs”. Tayaba Batool, chief executive officer of Capacity Analytics, will introduce women entrepreneurs to opportunities online for business and their benefits.

Moreover, she will also provide an orientation on the International Trade Centre’s “She Trades Initiative”.

“The purpose of this webinar is to promote the use of ICT and e-commerce among [the] women entrepreneurs for improved digital presence. The skills learnt during the session will help women entrepreneurs understand the importance of e-commerce as easier and less expensive ways for women to access global markets and reach out to international buyers through digital platforms,” the statement added.

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