‘Dua Ke Papa’ rises to global YouTube fame

ISLAMABAD: Arshad, popularly known as ‘Dua ke Papa’ on social media, has revealed astonishing details about his income from vlogging earning significant revenue while staying true to Islamic traditions.

Hailing from a rural area of Pakistan, Arshad has rapidly emerged as one of the most prominent family content creators not just in Pakistan but across the global YouTube community. His wholesome family vlogs, featuring his three children eldest daughter Zainab, son Muhammad, and youngest daughter Dua have captured widespread admiration.

One of the distinguishing features of Arshad’s content is his consistent respect for modesty. He ensures his wife’s privacy is protected, strictly avoiding any form of indecent or inappropriate content—an approach that deeply resonates with his audience and sets him apart in the digital landscape.

On a podcast, Arshad openly discussed his earnings. He charges PKR 1.5 million for a single brand promotional video shared across all his platforms (YouTube, Facebook, and TikTok).

He transparently stated his charges to help new creators, performing 8 to 10 brand promotions monthly as his main income source.