Tata Motors-owned jaguar land rover (JLR) aims to be the world’s most profitable luxury car manufacturer, according to Chief Executive Officer Thierry Bollore.
In his address to Tata Motors shareholders, he noted that the British brand plans to focus on value creation done a profit-over-volume approach.
“Our goal is to deliver a double-digit EBIT margin and become one of the world’s most profitable luxury manufacturers,” Bollore said in his message to shareholders in the Tata Engines Annual Report for 2020-21.
He noted that there were still many hurdles to overawed, including the current worldwide shortage of semiconductors.
“But we now have a clear view of the road ahead with our Reimagine strategy; a future of modern luxury by design. Reimagine allows us to confidently transform the business and its distinct brands, to over satisfy our customers and reward both our investors and our people,” Bollore said.
The business would simplify its architecture strategy and re-organize its industrial footprint, placing quality and sustainability at the heart of everything it does, he added.
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