Adidas has reportedly removed supermodel Bella Hadid from an upcoming ad campaign following her vocal support for Gaza, which drew criticism from Israeli groups and online commentators.

Hadid, known for her Palestinian roots and outspoken advocacy, recently took to social media to condemn violence in Gaza and call for an end to the suffering of Palestinian civilians. While her posts gained widespread support online, they also triggered backlash from pro-Israel voices, accusing her of fueling anti-Israel sentiments.

In response to the controversy, Adidas quietly removed Bella from an ad campaign she had previously shot with the brand. Though no official statement has been issued by the company, sources close to the matter suggest the move was made to avoid political fallout and maintain brand neutrality in a sensitive global climate.

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Bella Hadid has consistently used her platform to speak about Palestinian rights, even in the face of public and corporate pushback. Her fans have expressed disappointment in Adidas, calling the decision “disheartening” and accusing the brand of silencing voices of justice.

As tensions remain high, this move highlights the ongoing challenges public figures face when expressing solidarity with Palestine and the fine line brands try to walk in politically charged moments.

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