To keep up with its Dubai counterparts, the Department of Culture and Tourism – Abu Dhabi (Abu Dhabi Tourism) has recruited WWE superstar John Cena for a new tourism campaign.
The project urges visitors to plan a vacation to Abu Dhabi, the capital of the United Arab Emirates, as soon as possible.
Following the release of the teaser video last week, the entire film depicts Cena cancelling his vacation plans after reading about Abu Dhabi on his flight, underscoring why the ‘Time is Now’ to visit.
Cena parachutes out of an aircraft and lands on the top of the renowned Louvre Abu Dhabi, literally immersing into everything the area has to offer.
The film shows Cena’s voyage across Abu Dhabi’s magnificent landscapes, world-class attractions, and iconic entertainment scene from the perspective of a bird’s eye view.
Abu Dhabi provides a world in one location, ideal for travellers wishing to unleash their wanderlust and make new experiences. It is a refuge from year-round sunlight and a fantastic spot for the winter sun.
There is a world of opportunity to explore on a trip to Abu Dhabi, from dune bashing in the desert to relaxing on its gorgeous beaches, taking in its dynamic and modern art and cultural scene, or experiencing a variety of family fun sites and theme parks.
The film was released in response to Abu Dhabi’s statement that all international immunized travellers and those travelling from countries on the Green List are welcome to return to the Emirate without having to go through quarantine.
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