Pakistan’s most charming actress Ayeza Khan has landed into hot waters after she shot for an endorsement of beauty cream.

Social media users bashed the actress for promoting fairness beauty cream amidst colourism controversy in Pakistan.

The endorsement of beauty cream by Ayeza was unexpected as especially after this beauty product has been banned in several countries.

Watching Ayeza Khan giving credit of her success to the Beauty Cream,  fans and netizens get really upset fans of the actress to endorse a product that could be dangerous.

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The users started bashing the Meherposh star in the comments section and expressed disappointment on promoting the fairness brand.

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On the other hand, one of the most popular brands which go by Fair & Lovely has now rebranded itself as Glow & Lovely and marketing products claiming to help all types of skin tones.

Earlier, Model Amna Ilyas, who has always been vocal about colourism in Pakistan, detailed how dark complexion girls are being treated in the entertainment industry and society.

In a recent tweet, the Kafaara actress highlighted that Pakistani celebrities should stop endorsing fairness creams so that people could feel comfortable in their own skin.

She wrote, “My fellow colleagues in the industry, time fr promoting fairness creams fr the sake of money n greed has long passed. Our influence as public figures is meant to make others feel beautiful, not less beautiful. Shame on everyone, who still subscribes to this way of thinking! #endcolourism”

My fellow colleagues inthe industry,time fr promoting fairness creams fr the sake of money n greed has long passed.Our influence as public figures is meant to make othrs feel beautiful,not less beautiful.Shame on evryone,who still subscribes tothis way of thinking! #endcolourism

— AMNA ILYAS (@IlyasAmna) October 6, 2020