Cristiano Ronaldo has topped Instagram’s richest list as the celebrity most likely to command a higher fee for a sponsored post than anybody else.
Former Real Madrid star Ronaldo knocked wrestler-turned-actor Dwayne “The Rock” Johnson off the top spot. It is the first time Ronaldo has topped the list, which started in 2017. winner boasts 308 million Instagram followers.
Johnson, who stars in the box office juggernaut Fast and Furious film franchise, has 250 million followers and can command just over $1.52m (£1m) per post, while pop star Ariana Grande ($1.51m) places third on the list.
Lionel Messi, who this week became a free agent after his Barcelona contract expired, is the only other sportsperson on the list’s top 10. The Argentine, who has 224 million followers, can charge up to $1.1m (£798,011) per post, placing him seventh. Paris St-Germain and Brazil forward Neymar ($824,000) is the next highest-placed athlete on the list in 16th.
UK-based company Hopper HQ, which runs social media accounts on behalf of companies and individuals, published its first Instagram rich list in 2017
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