RIYADH: Choice Hotels Europe will open at least 10 hotels in Saudi Arabia within the next five years, Arab News quoted Hotel Business as saying.

Choice Hotels Europe is repositioning itself as Choice Hotels EMEA, as it continues its master licence agreement with Seera Hospitality, a fully-owned subsidiary of Seera Holding Group, a publicly listed travel company in the Middle East and North Africa (MENA) region.

There are currently several identified projects for the Choice Hotels brands throughout Saudi Arabia in various stages of development, as part of the agreement.

The first three properties, Clarion Jeddah Airport, Comfort King Road Jeddah and Comfort Olaya Riyadh, are due to open at the end of this year and are available to pre-book now.