25% of Netflix members plan to cancel their memberships

• Netflix introduced a cheaper ad-supported tier.
• Already in 2022, it’s lost 1.2 million users.
• 25% of Netflix subscribers will cancel this year

Netflix wants to engage its users. Already in 2022, it’s lost 1.2 million users. The corporation is sad. Netflix responded by introducing a cheaper ad-supported tier. A survey found that 1 in 4 Netflix users plan to cancel this year. In 2022, 25% of Netflix subscribers will leave.

A recent poll found that in 2022, the streaming habits of almost 1,000 Americans were tracked. According to the report, the average American has signed up for four different streaming services. Without a doubt, Netflix is still the most popular streaming service, with nearly 80% of Americans paying for a membership. Also, 70% of Americans say that Netflix is the service they use the most, followed by:

• HBO Max: 9.91%;
• Disney+: 6.18%;
• Peacock: 4.25%;
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• Hulu: 3.86%;
• Apple TV+: 2.70%;
• Paramount+: 2.70%

The bad news is that 25% of Netflix members plan to cancel their memberships because the cost of membership is going up. The survey found that Netflix has the most expensive average plan of the eight most popular streaming services in the US.

Users of Netflix also have a big problem with the following:

30% of subscribers said they use other streaming services more because Netflix no longer has the shows they want to watch. The survey also showed how many people subscribe to each of the most popular streaming services:

• • 78% are Netflix subscribers;
  • 46% are Disney+ subscribers;
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  • 42% HBO Max subscribers;
  • 33% are Peacock subscribers;
  • 26% subscribe to Hulu;
  • 22% are Apple TV+ subscribers;
  • 5% are Amazon Prime subscribers.
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Netflix is worried that it will lose more subscribers, but it is still the most popular streaming service, with 70% of the market. If Netflix loses more subscribers in the future, Apple TV+ will have room to grow since it bundles its streaming service with all Apple One subscription options. Also, its catalogue, which has won awards, only charge $4.99, which makes it more appealing than ever.

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