After weeks of anticipation and spy shots circulating on the internet, Proton has officially launched its much-awaited all-new S70 sedan in Malaysia. The Proton S70, joining the ranks of its successful siblings, the X50 and X70, is set to make a significant impact in the competitive automotive market. Notably, the S70 takes its inspiration from the Geely Emgrand sedan, continuing the collaboration between Proton and the Chinese automaker.
Competitive Pricing and Segment Placement
One of the standout features of the Proton S70 is its aggressive pricing strategy. Despite boasting the size of a C-segment sedan, the S70 enters the market with a B-segment pricing structure. This pits it directly against popular models like the Honda City and Toyota Vios, offering consumers a compelling alternative with a potentially more attractive price point.
The Proton S70 is available in four variants, catering to a range of preferences and budgets:
Proton S70 1.5T Executive: RM73,800 (PKR 45.07 lac)
Proton S70 1.5T Premium: RM79,800 (PKR 48.74 lac)
Proton S70 1.5T Flagship: RM89,800 (PKR 54.85 lac)
Proton S70 1.5T Flagship X: RM94,800 (PKR 57.90 lac)
Powerful Performance Under the Hood
Powering the Proton S70 is the same robust 1.5L turbocharged three-cylinder engine found in the Proton X50. This engine delivers an impressive 148hp of power and 226Nm of torque, coupled with a smooth 7-speed wet dual-clutch transmission. The S70 boasts an acceleration from 0 to 100km/h in under 10 seconds, emphasizing its dynamic performance on the road.
Variant Differentiation and Advanced Features
The Proton S70 variants offer a range of features to suit different preferences. The base Executive variant includes an 8-inch infotainment head unit, 16-inch alloy wheels, fabric seats, halogen headlamps, and a comprehensive safety package with 6 airbags. Moving up, the Premium variant introduces upgrades such as LED headlamps, a taillight bar, leatherette seats, a reverse camera, and auto air-conditioning.
The Flagship and Flagship X variants take luxury and technology to the next level. Equipped with 17-inch wheels, a driver power seat, and a wireless charger, these variants feature a larger 12.3-inch infotainment head unit, a 10.3-inch digital instrument cluster, and a 360-degree camera with a 3D display. The Flagship X variant stands out with the Advanced Driver Assistance System (ADAS), offering features like Autonomous Emergency Braking, Adaptive Cruise Control with Stop & Go, and Lane Centring Assist. Additional safety features include Traffic Sign Recognition, Blind Spot Monitoring, Rear Cross Traffic Alert, Door Opening Warning, Automatic High Beam, and a Tire Pressure Monitoring System. Optional features like a sunroof and front dashcam are available as well.
Warranty and Added Value
All Proton S70 variants come with a reassuring 5-year warranty with unlimited mileage, accompanied by free labor charges for the first 6 service sessions. The Flagship and Flagship X variants go a step further, offering a complimentary 5-year data package with a monthly data quota of 1GB, ensuring drivers stay connected on the go.
Global Expansion on the Horizon
While the Proton S70 has made its grand entrance in the Malaysian market, Proton has hinted at plans to introduce the sedan to export markets starting from 2024. This expansion raises the question of whether the Proton S70 will make its way to markets like Pakistan, adding another dimension to the brand’s international footprint.
In conclusion, the Proton S70 stands as a formidable contender in the sedan market, blending affordability with advanced features and a sleek design. As automotive enthusiasts eagerly await the sedan’s performance reviews and potential international releases, the Proton S70 signals a new era for Proton, solidifying its position as a key player in the global automotive landscape.
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