Meta to test monthly subscription service priced at $11.99

• Meta Platforms is testing a monthly subscription service called Meta Verified.
• The service will allow users to verify their accounts with a government ID and receive a blue badge.
• The service will be launched in Australia and New Zealand this week.

Meta Platforms (META.O) stated on Sunday that it is piloting a monthly subscription service called Meta Verified, which will allow users to verify their accounts with a government ID and receive a blue badge, with the goal of assisting content creators in growing and building communities.

The subscription bundle for Instagram and Facebook, which will be available later this week, will also offer further security against impersonation and will cost $11.99 per month on the web or $14.99 per month on Apple’s iOS and Android.

Meta Verified will be launched in Australia and New Zealand this week, with additional countries following suit in stages.

Meta’s entry into subscription services comes on the heels of Twitter’s announcement last month that Twitter Blue will cost $11 per month.

Mark Zuckerberg, CEO of the social media giant, previously stated that the company intends to offer numerous new products that would “empower artists to be far more productive and creative,” while cautioning about the cost of running the technology for a huge user base.

Several social media apps, such as Snap Inc’s (SNAP.N) Snapchat and messaging app Telegram, introduced paid membership services as a new revenue stream last year.

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