Meta has introduced a new programme called Creator Fast Track that will pay well-known content creators a fixed amount of money every month for reposting their short-form videos on Facebook. The goal of the programme is to attract popular creators from platforms like TikTok, YouTube and Instagram by removing the risk of starting from zero on a new platform.
The payment depends on how many followers a creator already has on other apps. Creators with between 100,000 and 999,999 followers can earn $1,000 per month, while those with more than one million followers may receive $3,000 monthly. Smaller creators with 20,000 to 99,999 followers can earn between $100 and $450 each month.
To qualify, creators only need to post 15 Reels per month for three months. They are allowed to repost videos they have already shared on other platforms, and there is no requirement to create new content or reach a certain number of views. Meta is also not asking creators to stop using other platforms.
In addition to guaranteed payments, the programme will help creators reach more people by boosting the visibility of their Reels. It also gives them immediate access to Facebook’s monetisation system, which usually requires meeting certain follower limits. This means creators can start earning money from different types of content right away.
For now, the programme is only available to creators in the United States and Canada who are at least 18 years old. Meta says it paid nearly $3 billion to Facebook creators in 2025, showing how strongly the company is focusing on attracting more content creators to the platform.
