Instagram to automatically hide target comments to reduce bullying

The other feature includes showing a “comment warning” to users who repeatedly try to post “potentially offensive comments.”

The social media company noted that the warnings “let people take a moment to step back and reflect on their words and lay out the potential consequences should they proceed.”

As for the warning, a pop-up message will now appear that reads: “This may go against our guidelines.”

The pop-up message notifies users that if they post a negative comment, it will likely go hidden and that Instagram may investigate whether to delete the user’s account.

However, Instagram didn’t offer specifics on what kind of language or comments would be hidden.

The photo-sharing app automatically deletes posts and comments that are pornographic, praise organized crime or threaten physical harm.

On the other hand, as Instagram hopes to minimize offensive comments, Facebook has been criticized this year for the way it handles hate speech.