Esha Gupta was sued for her refusal to promote a skin-whitening lotion

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27th Jun, 2022. 10:55 am
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Esha Gupta says that a company that makes skin-whitening products sued her because she wouldn’t endorse their products.
Esha Gupta is an Indian, actress and model.
We still believe that fair skin is superior.

Esha Gupta is an Indian, actress and model and the winner of the Miss India International title of 2007. She has established a career in Bollywood films.

Esha Gupta, who earlier said that she was urged to receive injections to lighten her complexion, now revealed a second incident involving colorism in the film industry. Esha remembered that she was sued by a cosmetics company after she and her team declined to promote their skin-whitening products.

Esha said, “It happened with a brand contract once and it was actually my fault and that of my ex-agency. We did not read the contract properly, which said whitening and not brightening products. If I put cucumber on my face or eat the right food everyday, the brightness of my face will make a difference. But the brand decided to sc**w me and sue me because I wasn’t ready to endorse their skin whitening products. That’s when I realised that we come from a land where there’s a problem. Some Indians have the mindset where we think like white supremacy.”

“Americans are fighting it. White supremacy means people who have dark colour or dark skin, are meant to be slaves because those who are fair think God made them as the ones who are supposed to rule. India’s problem is far older, too. We still believe that fair skin is superior, fair girls are prettier, fair people get their way. That’s what we show in our ads, too. You put on a cream and the guy will accept you. Who wouldn’t want to marry you? You apply the cream and you’ll get that dream job.”

Esha Gupta was sued for her refusal to promote a skin-whitening lotion

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