TikTok will do better at influencer marketing than Facebook

• Instagram has been quietly changing its feed and algorithm to show more creator content.
• Advertisers spent $774.8 million on TikTok influencer marketing.
• it’s moving close to YouTube’s slice of the pie.

TikTok spent four years catching up in influencer marketing because it didn’t launch in the West until 2018. Despite its status as a cultural hub, it has not demanded the same amount of spending as its competitors until now. Advertisers spent $774.8 million on TikTok influencer marketing in the United States this year, according to sources. That’s more than Facebook generated, and it’s moving close to YouTube’s slice of the pie.

During the epidemic, the app was the most downloaded app in the US, Europe, and South America.

In this category, Instagram is doing better than TikTok, but Meta’s other programme, Facebook, is not doing very well. Even though users who want to see more of their friends’ videos and photos have complained, Instagram has been quietly changing its feed and algorithm to show more creator content, suggested posts, and ads. But because Instagram changes how it ranks content in its main feed, some artists worry that the changes will hurt their reach.

“TikTok is gaining traction for influencer marketing, but it is still far behind Instagram in terms of budget or marketer acceptance.”

Marketers may also like to work with smaller creators because their rates are lower and more people interact with their posts. They may also be less likely to have fake views or bots increase the number of views on their videos. For what it’s worth, TikTok is often accused of inflating view counts, and it’s known that for marketing purposes, it has lower standards for what counts as a view.