Netflix announces plans to prevent password sharing

• Netflix Inc. has outlined strategies to prevent password sharing for accounts on its streaming service.
• This will be available in Canada, New Zealand, Portugal, and Spain starting today.
• The company experienced a drop in subscribers in the first half of 2022.

On Wednesday, Netflix Inc outlined strategies for preventing password sharing for accounts on its streaming service, including setting up a primary location and shelling out a few dollars for an additional member.

The video streaming giant claimed that users can now easily control who has access to their account, transfer their profile to a new account, and still easily watch Netflix on their personal devices or log into a new TV. It is believed that 100 million people worldwide use a shared account.

“So over the last year, we’ve been exploring different approaches to address this issue in Latin America, and we’re now ready to roll them out more broadly in the coming months, starting today in Canada, New Zealand, Portugal, and Spain,” the company said in a blog post.

For an additional C$7.99 per month per person in Canada, NZD$7.99 in New Zealand, 3.99 euros in Portugal, and 5.99 euros in Spain, Netflix standard or premium plan subscribers can add an extra member sub-account for up to two persons, the firm said.

Due to fierce competition from competitors, the company experienced a drop in subscribers in the first half of 2022, which led it to more seriously consider password sharing and introduce an ad-supported plan.

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