KIA Picanto Enhances Features Without Raising Price

In response to the persistently sluggish auto sales in the local market, Lucky Motor Company (LMC) is pulling out all the stops to entice consumers into purchasing the revamped KIA Picanto. Despite facing tough competition, the company has chosen to upgrade the Picanto Automatic variant with two new features, demonstrating a commitment to offering value without increasing the price.

According to KIA Pakistan’s official social media channels, the Picanto Automatic variant now boasts a 9-inch MP5 touch-screen and a rear-view camera, enhancing the driving experience without impacting the cost. Remarkably, the vehicle remains available at its current price of PKR 38.5 lac (ex-factory).

To sweeten the deal further, Lucky Motor Company is extending a tempting offer to potential buyers. A generous Rs. 50,000 instant cashback is now available on the booking of a new Picanto AT, making the purchase even more appealing. It’s worth noting, however, that the offer is exclusive to the Picanto AT variant and does not specify any incentives for the Picanto MT variant, which is priced at PKR 33.5 lac (ex-factory).

The Picanto, a globally retired 2nd generation model, holds a unique position in Kia’s local portfolio as the most affordable option. Despite its attractive pricing, the small hatchback faces challenges in gaining traction in terms of sales, particularly when pitted against its formidable rival, the Suzuki Cultus (Celerio). The struggle persists even as the comparable Cultus variant sees a significant increase in price, further emphasizing the need for Lucky Motor Company to innovate and appeal to potential buyers.

The decision to enhance the Picanto without altering its price point is a strategic move by LMC to position the vehicle as a compelling choice in a competitive market. By offering modern features such as the 9-inch MP5 touch-screen and a rear-view camera, Kia hopes to attract consumers looking for a balance between affordability and contemporary technology.

As the automotive industry navigates challenging market conditions, Lucky Motor Company’s initiative to revitalize the Picanto demonstrates a proactive approach to addressing changing consumer preferences. Whether these upgrades will be sufficient to elevate Picanto’s position in the market remains to be seen, but it is undoubtedly a step in the right direction for the company.