Next Month, TikTok will sponsor the LA Pride Parade

TikTok will premiere a float during the parade and broadcast live programming backstage at the L.A. Pride in the Park music event on June 11 at Los Angeles State Historic Park, including Christina Aguilera, Anitta, Michaela Jaé, and Rebecca Black, as part of this year’s sponsorship.

TikTok will also webcast interviews from the TikTok float with stars from the company’s TikTok Pride Trailblazers list for 2022 the following day.

As Brett Peters, TikTok’s education and philanthropy partnerships lead, said in a statement, “TikTok has a thriving LGBTQIA+ community, made up of inspiring voices who drive culture, influence and impact on and off the platform. We’re honored to be partnering with LA Pride once again to bring the magic and joy of Pride to life with our TikTok community, alongside our allies and trailblazing creators.”

Last year, TikTok teamed up with Christopher Street West to webcast the “Thrive With Pride” event, which included Charli XCX, Gia Woods, and Vincint among the performers. Benito Skinner, the founder of TikTok, hosted the event.

As Gerald Garth, Christopher Street West’s vp programs and initiatives, said, “We are thrilled to partner with our friends at TikTok to leverage the power of their innovative global platform and rich creator community to drive impact, share joy and inspire diverse LGBTQIA+ communities both here in Los Angeles and around the world.”

The Los Angeles Pride Parade will be held on June 12 in Hollywood, rather than its usual route through West Hollywood, and will be shown live on ABC7. The event is distinct from the WeHo Outloud festival, which runs from June 3 to 5.

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