
Pakistani celebrities protested the release of international films like Doctor Strange 2 during the initial release time of local films. They stated that if they remained silent, “our own will keep bulldozing over us till there are no local films left.”
Five Pakistani films were set to be released this Eid, and they had been advertised for months before their release. The release date of Marvel’s Doctor Strange 2 coincided with the opening days of the local films, which creators feel resulted in a decline in ticket sales.
The directors were outraged and wanted changes in order for local films to thrive. Dum Mastam, Parde Mein Rehnay Do, Ghabrana Nahi Hai, and Chakkar were among the films that were released.
Actors and directors banded together to take a stand on the issue, stating that foreign films will kill Pakistani cinema. On Saturday, a group of producers and directors staged a news conference at the Arts Council of Pakistan in Karachi, requesting assistance from the authorities.
Dum Mastam actor and writer Amar Khan posted a long video discussing how the filmmakers had been wronged. “How strange, Dr Strange! These are my thoughts straight from the heart on what has happened to not just #DumMastam but the five films from Pakistan released this Eid,” she captioned her post. “Pakistan wants its audience more than ever before. Also the industry [needs] not to be quiet anymore and be[come] one unit,”
“The [solution to the] problem is not you banning foreign films or stopping the public from watching what they demand but it’s about equality and on an occasion like Eid, I think it is the Pakistani films that need to be prioritised, “she added.
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Wajahat Rauf, the director of Parde Mein Rehnay Do, shared a news clip on the detrimental effects of foreign films and tagged the authorities, pleading with them to intervene to preserve fairness and the survival of the Pakistani film industry.
“The Motion Picture Ordinance of Pakistan says you cant exhibit more than 15% foreign content on occasions like Eid. Here we have five Pakistani films with sold out shows in prime time shows (some sold out even at 3am) and they are either taken down or given 70 per cent less shows, most of which are at odd timings. We appeal to PM Shahbaz Sharif, ISPR (Inter-Services Public Relations) and Maryam Aurangzeb to interfere, to regulate.. and be fair. All movies local or foreign, should get an equal opportunity or this will [be] the death of the industry…once again,” he wrote.
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Yasir Hussain, an actor, praised filmmakers for continuing to work in such difficult circumstances. He mentioned a few of them in his story.
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