Donatella Versace wants to ‘protect’ people from insecurities

• Donatella Versace wishes for her clothing to provide “a protection” against one’s vulnerabilities.
• She has developed a rapport with celebrities like Lady Gaga, Jlo and Catherine Zeta.
• The company made a deliberate decision to present its coed fall 2023 collection in LA.

Over the years, the 67-year-old designer has developed a rapport with celebrities like Lady Gaga, Jennifer Lopez, and Catherine Zeta-Jones and has reflected on the way so many celebrities view themselves. She serves as chief creative officer for the renowned company founded by her late brother Gianni.

She told Women’s Wear Daily: “Cinema and fashion are very much connected, and require the same kind of commitment.

“I have met so many beautiful, strong, intelligent and confident actresses over the years, and getting to know them personally, you realise they are shy and insecure as anybody else — they don’t see themselves as so fabulous.

“They are so worried before the Oscars or any red carpet because they expose themselves to the world and to critiques, just as designers do in fashion before a show, wondering what people will think, have I done a good job or not?”

Donatella therefore hopes that by using her works, she might increase their “assurance”.

She added: “So this is what I try to do with my fashion, to give confidence, offer something of an armor as a protection, that will make you feel strong and safe.”

The company made a deliberate decision to present its coed fall 2023 collection in LA.

She explained: “I generally never leave Milan [to show] but this season I wanted to do something different, to challenge myself out of my comfort zone, to see how it works in another surrounding.

“I like changes. Last year, I often traveled to the US, and in Los Angeles I feel freer, I don’t know, maybe it’s the ocean…”

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