Yash opens up about North-rejected South films

• KGF’s Yash discussed how North Indians view South films in a recent interview.
• People used to make fun of South films.
• Kantara is also my movie.

Baahubali opened Pan-Indian regional cinema doors. KGF, Kantara, RRR, and Pushpa, among others from Tamil, Telugu, Malayalam, and Kannada, have helped put South cinema on the map in recent years. KGF’s Yash discussed how North Indians view South films in a recent interview.

At the India Today Conclave, Yash said, “10 years ago, dubbed films became very popular here (North India). But, initially, they all started watching with different opinions. People used to make fun of South films. They were like ‘yeh kya action hai, udd raha hai sab’ (what is this action, everything is flying). That’s how it started and eventually, they got hooked on to that and they started understanding that art form. The problem with that was our films were sold for a bare minimum price, people used to do bad quality dubbing and it used to be presented in a bad way with funny names.”

My movie is Kantara
“Kantara is also my movie,” Kannada Film Industry speaker Yash said of Rishab Shetty’s latest blockbuster, Kantara.

“It (Kantara) is also my film. You said it’s not my film but it is my film also. What I believe from my industry’s perspective is that we needed that attitude shift. You know people have the talent, the confidence and all of that is fine but the moment you step out and people start judging you and speak about your industry in a certain manner, it takes a lot of effort to break that perception. That [the effort] was important. Back home, when I was in the early stages of my career, I noticed that everyone started off with a negative perception – they said ‘ours is a small industry, we have a lot of limitations, we can’t compete with the rest of the industries because their budgets are high, they have bigger markets. And a lot of people would say that the Kannada Film Industry could never make it,” said  yash

He added that the Kannada industry is “rocking” now because we “believe” in it.

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