Vineeta Singh discusses her early years in Mumbai

• Vineeta Singh is the CEO of a high-end cosmetics company.
• Vineeta Singh recently spoke in an exclusive interview.
• She talks about her initial days in Mumbai.

Judge for Shark Tank India 2 Famous Indian entrepreneur Vineeta Singh is the CEO and co-founder of the high-end cosmetics company Sugar Cosmetics Inc. It is one of the most prosperous and well-known cosmetic companies in India that only caters to Indian skin tones. Vineeta Singh recently spoke in an exclusive interview about her early days in Bombay, how she found it difficult to adjust, and what ultimately caused her to fall in love with the city.

Vineeta Singh shared, “Mumbai, I moved with my first start-up at 23, and it was hard because at that time I really had to figure a way out to live independently, which means renting a house and getting your help in place and all of that at the first salary of Rs. 10,000, which then became, 25,000 which then eventually became 50,000, which then seemed like a luxury. So the first few months were really hard.”

She said, “Interestingly, I moved after graduation, which happens in like March, April, so I moved in July, which is probably the worst time anybody can choose to move in Mumbai because the next two-three months is like monsoon, and there’s seepage in the house and getting a rickshaw is so hard, and you have to walk like a kilometer before you get rejections by 100 rickshaw drivers. I think before all the 100 BC rejections I got 100 rickshaw driver rejections in my whole journey.”

The Shark Tank India 2 judge elaborated, “I used to think what is this city I grew up in Delhi and campus where the houses used to be big, there were lawns, roads were wide, traffic used to move fast. There was a month-long monsoon which used to like just come and go, so it was a bit shocker. So there was this one part of Mumbai which was amazing that I could run at like 3 4 am without worrying about my safety, the idea that I don’t have to be back home at 10’o clock at night if I’m going out with my friends. All of that and just people helping out at times when I’m driving alone on the road at 1 am, and if the car gets stuck in some manhole people stop in the middle of the rain and help you the car out. I mean those are unthinkable anywhere else in the world. So yes, I fell in love with the city for its people.”

“I think Mumbai is just like an entrepreneur, an unstoppable city, no matter what crisis happens people show up the next morning for whatever their job is. That’s what an entrepreneur’s life also is. You got through the worst failure, rejection, and worst day of your life, but next 5 am you have to show up for your customers. This is why I feel it’s a great city to build and become an entrepreneur.

Once you can afford an office that is close to your house and you don’t have to struggle with all the traffic then life is amazing. Now I love this city, but yes, the first three or four months were hard because I was a hardcore Delhi girl.

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