The Social Media Touches of Charli and Dixie D’Amelio’s First L.A. Pop-Up Shop

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20th Jun, 2022. 08:18 am
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The TikTok stars and stars of the ‘D’Amelio Show’ discuss Social Tourist’s new store, out if a cosmetics line is in the pipeline, and more.
Dixie and Charli D’Amelio aren’t wasting any time in expanding their empire.
The UTA-repped, TikTok-popular sisters formally launch their fashion business Social Tourist’s first brick-and-mortar boutique in Los Angeles today, following the release of Dixie’s debut album and the announcement of Charli’s first fragrance.

The June collection includes body-con dresses with comic book prints, as well as colourful checkered tops and miniskirts. Loungewear mainstays like oversized branded sweaters, cropped polo shirts, and colour-blocked jogger trousers round out the summer-ready pieces.

Born Dreamer, Charli’s debut fragrance, will be available at Ulta starting June 26. The fruity and flowery perfume, which has a vegan formula and top notes of Anjou pear and orange zest, middle notes of sustainably farmed jasmine and pink sugar, and a musky base of cashmere woods and cedarwood, is designed to be worn by everyone.

On June 10, Dixie, who goes by her first name, published her debut album, A Letter to Me, a 15-track collection.

Charli recounts that her 20-year-old sister and one very lucky barista were among the first to learn about the light and floral aroma, which Dixie claims she has been spritzing on for the past year.

The store is open Monday through Saturday from 11 a.m. to 7 p.m., and Sunday from 12 to 6 p.m., with plans to stay open until early 2023. Continue reading for more from THR’s interview with the sisters, and shop the latest Social Tourist merch.

The Social Media Touches of Charli and Dixie D’Amelio’s First L.A. Pop-Up Shop

Web Desk

Articles