Apple working on its own search engine to take on Google: Reports

Tech giant Apple plans to bring its own search engine to take on Google, as per reports. There are several signs that suggest the California-based company could be working towards its own search engine.

These include the anti-competitive nature of Google, its regulatory concerns and job listings by Apple for AI experts and search engineers.

Moreover, a report states that with iOS 14 beta and iPadOS 14 beta, Apple’s Spotlight Search bypasses Google Search to show search results.

As per reports, Google has been paying Apple for several years to remain the default search engine on Safari for iOS, iPadOS, and macOS.

The deal ensures that iPhone, iPad, and Mac users search with Google when they use Safari. This is unless users manually change the default search engine preferences.

However, the deal is anti-competitive in nature, as per the UK Competition and Markets Authority and gives rise to regulatory concerns.

Apple, which recently became the first publicly listed US company to reach a market value of $2 trillion is inviting experts in a residency programme to apply their expertise to build revolutionary machine learning and AI empowered products and experiences, a report noted.

“As these intelligent experiences solve our users’ problems across disciplines, the need for domain experts to understand machine learning grows. This is why the AI/ML residency programme aims to immerse these experts in the ML space,” Apple said in a statement.

“Apple’s on-device machine learning enables intelligent experiences across our integrated hardware, software, and services,” the company said.

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