E-commerce trade to create business opportunities for Pakistani women: envoy

ISLAMABAD: In the present era of e-commerce, there are business opportunities for Pakistani women in the global markets, including Indonesia, a diplomat said.

“The volume of e-commerce market in Indonesia would reach $50 billion by 2025, which could be fully utilised by [the] Pakistani businesswomen, Indonesian Ambassador Adam Mulawarman Tugio told APP, while he was along his spouse Irina Tungio in the annual charity bazaar held by the Pakistan Foreign Office Women Association.

The ambassador said the Pakistani women specialise in handicrafts and other skills and their art and skills are in demand across the world, including Indonesia.

Pakistan and Indonesia are the largest countries in the world with a young population with young women who can increase their business activities in e-commerce and accelerate economic activities in both the regions.

The ambassador said: “We would extend full cooperation for the furtherance of business relations between the business women of both the countries, which would also help in the economic empowerment of women.”

Meanwhile, the spouse of Indonesian ambassador Irina Tungio said that to bring Pakistani and Indonesian businesswomen closer, “we need more work in the area of common interests”.

Indonesian and Pakistani women are very skilled in handicrafts and they can strengthen the working relationship by bringing this art to each other’s countries, she said, adding that the traditional Indonesian ‘Batik’ is very popular in Pakistan and there is a lot of work to be done on its promotion

Irina Tungio said that by promoting ‘Batik’ and other common garments and food, new avenues of cooperation could be covered between the two countries.

The historical, religious and cultural ties between the two countries could help bring businesswomen closer. The common dress and eating habits of the two countries can serve as a bridge to enhance economic, trade and cultural ties, she added.

She said the cultural heritage of both countries is enriched, which Pakistan and Indonesia can take full advantage of.

Full cooperation of women on both sides in small businesses, including Small and Medium Enterprises (SMEs) would not only lead to women empowerment but also increase trade between the two countries, she said, adding that in today’s modern age, online commerce has created conveniences for all kinds of industries and as a result, women handicrafts can be sold at high prices in the world’s major markets.

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