Gwyneth Paltrow’s Former CCO have something to say about her body image

Loehnen stated that after quitting Goop in 2020, she “vowed never to undertake another cleanse again,” and has sought to “regain be in communication with my body” via eating.

Elise Loehnen, Gwyneth Paltrow’s former Goop second-in-command, is reflecting on how she’s tried to reframe her connection with her body since leaving the health brand.

Loehnen, 42, resigned as Goop’s chief content officer in October 2020 to write a book and launch her podcast Pulling the Thread. Loehnen attempted a variety of cleanses while at Goop — the business holds its own for readers at the start of each year, and Paltrow is a well-known admirer of them — and after departing, she “decided to foreswear any cleansing.”

“To me, it had become associated with dieting and restriction, and I felt like I wasn’t in a healthy relationship with my body, where I was continually punishing it [and] trying to bring it under control,” Loehnen reveals in an Instagram video.

Instead, she’s been “eating like a teenager for two years and enjoying it,” she says.

Loehnen stated in the caption that doing so has been “certainly helpful in terms of letting go of expectations of what my body should look like as a 42-year-old who has had two kids.” “I wanted to stop a habit of being critical and harsh. I’m going to scold myself. Everything. I completely stopped weighing myself.”

A magazine has reached out to Goop and Loehnen for more comment.

Click here to see the Instagram post:

Loehnen, on the other hand, stated that after two years of eating freely, she has understood that this may also be troublesome.

“When I spoke with my buddy @ellenvoramd on Pulling the Thread recently, we discussed diet, and she reminded me that wellness culture can be poisonous, as well as consuming an abundance of highly processed foods,” she remarked. “And I understood at that moment that I’d abandoned how my body truly felt — as much as I’d loved two years of eating whatever my tiny children wanted. And that my stomach frequently pains, indicating that I’m being summoned to a location somewhere in the centre.”

That compelled Loehnen to attempt cleaning again, but this time with a more measured approach. Instead of a liquid-only diet or one that needed weight tracking, she chose one that concentrated on broths, juices, and lattes while also allowing veggies and proteins and providing extra snacks.

“I expected to despise the whole affair, but I wanted to try something different. I didn’t weigh myself before, during, or after, and I went with the version that allows you to consume as many vegetables and proteins as you like ” She stated. “It didn’t seem restricting at all, I didn’t feel hungry, and I felt lot better afterwards. What’s more interesting is that I didn’t instantly respond by eating poorly. It simply put me in a different, somewhat healthier path.”

Loehnen believes she has figured out how to experiment with things like cleanses without making it about confining oneself.

“I refuse to torture myself with food or keep myself under the weight that my body appears to want to be anymore,” she stated. “Fortunately, I don’t have the energy or interest. (More significantly, I’ve realised that I like my body and am thankful that it is mine.) Hopefully, I’ve broken the pattern once and for all.”