Dum Mastam is set to conquer Canada, US, and the U.K. Storming

• Dum Mastam, has sailed to international waters, with fantastic promotional operations in full force.
• The film generated an unprecedented degree of hype among all releases, with mall activations, live dance performances (given that it is a musical), and much more around Pakistan.
• While we saw the same thing back home before to the film’s release, the film’s lead actor and writer speaks up about promotions, the reception back home, and what the team expects from the foreign audience.

The promotions of this movue went on all throughout Ramadan, demonstrating how committed the team actually was. With Dum Mastam being the second-highest box office earner, it is clear that marketing do matter, and finding unique ways to promote one’s film is becoming increasingly important.

“Dum Mastam has established a pattern for how films will be promoted,” Amar Khan said of the film’s viral and engaging advertising activities leading up to its release. “Some heavy-duty, two-month promotional actions were planned.”

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“Because it was a musical with a lot of songs, we devised the Dum Mastam Tour, where we were dancing, singing, and performing alongside the audience.”

When it comes to international marketing, Amar Khan noted how the activity has remained restricted in recent years, particularly for Pakistani films, despite the fact that there is a varied audience of individuals who consume such material, made up of not just Pakistanis, but many others of South Asian origin.

The Dum Mastam team, on the other hand, has gone well prepared, with vital media sites lined up and meet-and-greets arranged as part of the Dum Mastam Tour.

There will also be movie screenings and live performances.

Amar Khan also discussed how, in a post-pandemic environment, attracting crowds back to cinemas has been difficult, considering that even films released as the globe was nearing the end of COVID did not do well.

“Excessive promotion is essential,” says Amar. “Belief in, and return to, film is really essential to me — not only as a writer or performer, but everywhere in the globe.”

Even if Amitabh Bachchan has a film coming out, he will vigorously advertise it in every city, mall, and press junket. In today’s environment, when digital material is thriving, it’s critical to sell tickets in this manner.”

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Amar Khan describes the reaction as “mazedaar,” guessing that the crowd is missing their own stars and tales, comparing the experience to attending award ceremonies abroad, when the international audience pours in an overwhelming amount of love and praise.

Amar Khan wanted to highlight one element of being part in the filming and promotion process, specifically in terms of figures.

“Actors are not authorised to discuss numbers or box office. When an actor talks about inflated figures, this sounds quite low. This is something that distributors and producers should talk about.

All of the figures you’re seeing (for Dum Mastam) are for domestic collections only. We have yet to disclose the box office figures from Dubai, the United Kingdom, or the United States and Canada, but Alhamdullillah, we are enjoying a very good run.”

With that said, considering that the actors and crew of Dum Mastam are out and about worldwide, giving it their all, we wish the cast and crew of Dum Mastam the best, and hope they make Pakistan proud abroad, as they are bound to.

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