Alizeh Shah’s Korean look sparks criticism

• South Korea’s soft power has led to mainstream consumption of Korean content globally.
• Korean beauty standards and makeup styles have influenced Pakistani culture, offering a new perspective on beauty.
• Alizeh Shah, known for her Korean-inspired fashion choices, has gained popularity.

In recent years, South Korea has firmly established itself on the global stage through its soft power. Korean content, including music, dramas, and films, has become mainstream, with people all over the world consuming it. Pakistani audiences have developed a significant following for Korean dramas, while music bands like BTS and Black Pink are particularly popular among youngsters. Korean beauty standards and makeup styles have also made their way into Pakistani culture, offering a new perspective on beauty after Pakistanis were previously enamored with Bollywood and Hollywood standards.

Alizeh Shah, a starlet who rose to fame after her appearance in the drama Ehd e Wafa, has been a part of many hit dramas and remains very active on social media. Her recent fashion choices reflect a strong influence from Korean beauty, as evidenced by her latest pictures, showcasing her fondness for Korean-inspired looks.

However, people expressed dissatisfaction, stating that she is attempting to emulate Lisa from Black Pink and has lost her original look and charm.

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