Samsung is in trouble for its deceptive advertising campaign

• Samsung has been fined $9.6 million by the Australian Competition & Consumer Commission (ACCC).
• This is for misleading advertisers about their devices’ IPX ratings.
• The IP68 rating means a device is water resistant up to 1.5 meters depth; at max for up to 30 mins in freshwater.

Samsung is in trouble for its deceptive advertising campaign; which claims that the products can work in seas and swimming pools. A small number of consumers have taken these advertisements seriously; and submerged their gadgets in water.

From March 2016 to October 2018, Samsung Australia ran a series of nine commercials; on its various social media channels.
The Galaxy S7, S7 Edge, A5, A7, S8, S8 Plus, and Note 8 shown; in adverts demonstrating; their suitability for use in swimming pools and the ocean.

The phrase “IPX rating” refers to a device’s resistance to dust, water, and scratches.
The Samsung smartphones, according to the marketing; have an IP68 classification.
A gadget with an IP68 rating is waterproof up to a maximum depth of 1.5 metres; for up to 30 minutes in “freshwater.

Samsung now acknowledges the various effects of freshwater, saltwater, and swimming pools. Samsung has not previously described these effects clearly.

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The Galaxy S7, S7 Edge, A5 (2017), A7 (2017), S8, S8 Plus, and Note 8; are for sale in Australia; in excess of 3.1 million times.
The hundreds of complaints and reports regarding problems with these devices when they drop in water; have been noted by the Australian Competition & Consumer Commission (ACCC).
In certain instances, the device is in harm by water; to the point where it is no longer functional at all. The ACCC has fined Australia $14 million for false advertising; as a result of all of these complaints. Samsung is fortunate that it avoided paying the full fine; because the new regulations are stricter and carry heavier penalties.

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