Twitter is allegedly shift its staff to focus less on Spaces, newsletters, and communities

According to Bloomberg, Twitter is diverting personnel away from significant consumer-facing services like audio Spaces, groups, and newsletters in order to refocus their efforts on user growth and personalisation.

The moves come as Elon Musk’s planned takeover casts a pall over the company’s every action — and just weeks after Twitter CEO Parag Agrawal declared a hiring freeze and removed both the company’s consumer product chief Kayvon Beykpour and the sales leader, Bruce Falck. According to Bloomberg, some of Twitter’s reorganisation is taking place under the leadership of Jay Sullivan, the new head of product and temporary head of revenue.

“We are making some updates to our consumer product team structure and roadmap to better focus on the areas that will have the greatest positive impact to the public conversation,” a Twitter representative told Bloomberg, without elaborating on the changes.

Read more: Twitter Circle will expand to include more users

Last year, when Beykpour spoke with us on the Decoder show, Twitter appeared poised to take on Substack, Clubhouse, and Patreon. In such areas, it also faced competition from other businesses such as Facebook at the time. However, a year later, Meta’s newsletter statistics are disappointing, and the company has abandoned plans to develop a variety of audio capabilities.

How an edited Tweet looks like on Twitter Web App: pic.twitter.com/boouYlvhA3

— jane (@wongmjane) May 2, 2022

The edit button, which was introduced earlier this year, is the only Twitter feature identified by Bloomberg that is clearly still in the works. The report states it would enable modifications within a specified time period of the initial post and provide a tweet’s revision history, which is consistent with what Jane Manchun Wong discovered about its experiments.

Read more: Twitter will pay a $150 million fine for violating user data privacy

Twitter declared an expiration date for TweetDeck for Mac earlier today, however it’s unclear whether this has anything to do with the reshuffle. Expanding testing of the Twitter Circles tool, which takes a leaf from Instagram’s Close Friends playbook, and its Birdwatch fact-checking setup are two areas where we’ve seen continuous development that might register as having  “positive impact to the public conversation”

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