Microsoft CEO Satya Nadella plans to buy Netflix in 2023

• Satya Nadella plans to buy Netflix in 2023, reports say.
• Microsoft wants to transmit video games to many devices.
• Joining Microsoft would bolster their TV streaming and online gaming ambitions.

Microsoft CEO Satya Nadella plans to buy Netflix in 2023, reports say. Nadella has gone on a lavish shopping spree since since he was promoted in 2014.

The $2.5 billion purchase of the Minecraft developer was the first step. Microsoft eventually spent $26 billion to acquire LinkedIn. Afterward, for the sum of $20 billion, the firm purchased Nuance, a producer of speech recognition and AI technologies. The corporation is now in the midst of paying $69 billion to acquire Activision Blizzard.

Microsoft is now engaged in a legal battle with antitrust regulators in the United States over their plans to acquire the company responsible for creating the “Call of Duty” series. Putting it in the same building as Microsoft’s Xbox has raised antitrust worries from regulators.

Netflix chose Microsoft as its ad partner for a new ad-supported service. Netflix also counts Microsoft President Brad Smith among its board members.

Microsoft’s desire to provide a streaming service for video games across many devices is a major motivation for the partnership.

Reports say that Netflix also has ambitious gaming aspirations of its own. Reed Hastings’ company, which he co-founded in 2022, acquired the Spry Fox development studio in 2022.

Joining the Microsoft family would be a huge boost to their aspirations. It’s simple to put together a package that includes both TV streaming and online gaming.

Early December’s $1.8 trillion Microsoft market worth can afford Netflix. When factoring in the premium of 30%, the market cap of Netflix would be close to $190B. However, it would be challenging to find significant cost savings.

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