Google executive clarifies that frequent posting is not spam

• John Mueller of Google has clarified that posting frequency is not a factor when it comes to ranking websites.
• The Google executive resorted to Twitter to explain the situation.
• High-quality content will always be handled equitably, Mueller said.

The field of SEO has recently seen some seismic developments, with Google routinely tweaking its algorithm to ensure that only high-quality content appears at the top of the SERP.

Spam may be a very harmful thing to participate in when it comes to SEO, but even if this is true, it can be difficult to identify what really constitutes spam.

Many bloggers and website owners are concerned that publishing too frequently would be perceived as spam. After all of that has been said and done, it is crucial to note that John Mueller of Google has corrected this and explained that this isn’t always the case.

The Google executive resorted to Twitter to explain the situation. In the Twitter thread, he stated that daily posting will not be interpreted as spam.

Posting every day isn’t a terrible thing as long as the information is topical, original, and, most importantly, of high quality.

This isn’t Mueller’s first time speaking out about posting frequency. A Google executive said a few years ago that posting frequency is not a factor that Google’s algorithm considers when ranking websites.

As a result, site owners can celebrate because this is the type of thing that could potentially make it easier for them to come up with posts than would otherwise be the case. If the material merits it, they can post on a frequent basis.

One thing is certain: quality is essential. High-quality content will always be handled equitably, which is reassuring for bloggers who were concerned about their ability to meet Google’s demands.

Clarification is always beneficial, and it is encouraging to see Google attempting to be more honest with all factors addressed and taken into account.

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