Google will close spam backdoor for political groups

• Google is to end a trial program that allowed some political campaign emails to escape spam filters on Gmail.
• Political party committees and leadership are excluded from Google’s spam detection technologies.
• The US Department of Justice (DOJ) and eight states have filed a lawsuit against Google.

Google plans to end a trial program that allowed some political campaign emails to escape spam filters on Gmail at the end of this month, according to media reports.

According to reports, the program was launched last September in response to Republican (a US political group) complaints that its algorithms disproportionately identify conservative fundraising emails as spam.

“We will keep investing in spam-filtering technologies that protect people from unwanted messages while still allowing senders to reach the inboxes of users who want to see those messages,” a Google official, Jose Castaneda, was reported as saying.

Candidates, political party committees, and leadership political action committees are excluded from Google’s spam detection technologies under this policy, according to the report.

The US Department of Justice (DOJ) and eight states have filed a lawsuit against Google for allegedly holding a monopoly on digital advertising technology products.

The complaint, filed in the US District Court for the Eastern District of Virginia, claimed that Google monopolizes key digital advertising technologies, collectively known as the “ad tech stack,” on which website publishers rely to sell ads and advertisers rely to buy ads and reach potential customers.

Website publishers use ad tech solutions to generate advertising revenue, which aids in the creation and maintenance of a thriving open online, providing the public with unprecedented access to ideas, artistic expression, information, goods, and services.

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