Canva introduces new ‘Magic’ AI-powered tools after Adobe Firefly

• Canva is launching a number of new features.
• Including a new Brand Hub and a set of AI-powered tools.
• Magic Write AI-powered copywriting assistant is now available.

Canva is launching a number of new features, including a new Brand Hub and a set of AI-powered tools. During today’s virtual Canva Create event, the company showcased the new features and capabilities.

The company is releasing Assistant, which enables customers to look up design components and provide rapid access to features. The program can also suggest visual elements and design elements that go well with your current design. The platform’s AI-powered copywriting assistant, Magic Write, which debuted in December, is one example of an AI-powered design tool that is easily accessible through Assistant.

Magic Write is now available in all Canva project types, including presentations, flyers, social media graphics, and more. Magic Write was only available in Canva Docs before this upgrade.

Magic Write can be used to write things like website copy or summaries for presentations. For instance, you could ask Magic Write to provide suggestions for social media launches of new products.

When recommending copy, the tool considers the type of project you’re working on. Canva also revealed that Magic Write is now available in 18 other languages in addition to the extended availability.

A new method of creating presentations automatically has also been introduced by Canva. You can instruct the editor to produce a variety of slideshows that include an outline and material for each one. In terms of design, the business’s brand-new “Magic Design” tool enables users to submit an image, choose a style, and then receive a curated list of customizable templates.

On the other side, you can add or alter anything in an image using the new “Magic Edit” tool. Once you’ve decided where to add anything, you may explain it to Magic Edit. By stroking over the region, the new “Magic Eraser” tool enables you to remove extraneous elements from photographs.

Along with a new “Translate” option that automatically translates text in designs into over 100 different languages, Canva is also introducing “Beat Sync,” a new feature that instantly syncs video footage to a music of your choice.

Canva is introducing a suite of new features that company claims users have requested, in addition to the new AI-powered tools. To begin, the company is releasing “Draw,” which allows you to draw a simple shape, such as a circle, and then have it transformed into a polished circle. A new “Layouts” feature allows users to input material to a page and obtain layout options for a design,” while “Styles” allows users to explore suggested color palettes and fonts. To see all elements, including text, shapes, photos, and video, use the new “Layers” tool.

Canva now supports Alt Text, which allows you to contribute additional context to your photos and objects in order to describe them for folks with visual impairments or accessibility needs. Another new welcome update includes 953 additional typefaces such as Arial, Courier, Helvetica, and Times New Roman.

In addition, the business is introducing Brand Hub, a suite of new tools and services meant to help teams stay on brand. The hub also features a new “Magic Replace” tool that enables users to swiftly alter brand assets, such as logos, across all of your designs on the platform. Furthermore, the hub contains tools for creating brand templates, folders, and guidelines. Admins can also directly approve workflows in Canva to guarantee that designs are reviewed and approved before they are released.

“Ten years ago, we launched Canva driven by a vision to empower everyone to design anything, no matter their skills or experience,” said Canva co-founder and CEO Melanie Perkins in a statement.

“Today, we’re thrilled to advance that vision by introducing a whole new range of features, focused on empowering brands to scale their creative outputs. As technology continues to advance, we are reimagining the design process by making it even easier to take what is in your head, get it onto a page, and out into the world, faster than ever before.”

Canva, which was founded in 2013, today has over 120 million monthly users, an increase of more than 35 million since the debut of Canva’s Visual Worksuite in September 2022. According to the company, its platform has been used to produce more than 15 billion designs.

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