Meta Introduces New AI-powered Video Editing Tools

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• Meta Platforms has released two new AI-based video editing features: Emu Video and Emu Edit.
• Emu Video generates four-second videos from captions, photos, or images and descriptions.
• Emu Edit allows users to easily modify or edit videos using text prompts.

On Thursday, Meta Platforms (META.O) introduced two new AI-based features for video editing, suitable for sharing on Instagram or Facebook.

The initial feature is named Emu Video, which creates brief four-second videos accompanied by a caption, photo, or image along with a description. The second feature, Emu Edit, facilitates users easily modifying or editing videos with text prompts.

The newly introduced tools are an evolution of the parent model, Emu, which generates images based on text prompts.

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Emu serves as the foundation for generative AI technology and certain AI image editing tools on Instagram. These tools enable users to capture a photo and alter its visual style or background.

Over the past year, businesses and enterprises have widely embraced the emerging generative AI market to gain new capabilities and enhance business processes, following the introduction of OpenAI’s ChatGPT in late last year.

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The social media giant has been quickly advancing in the realm of AI, making it a key focus area as it aims to rival other major players like Microsoft (MSFT.O), Google from Alphabet (GOOGL.O), and Amazon (AMZN.O).

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