Amidst the country-wide lockdown in India, packed cinemas suffer a huge loss with no movies releasing in theatres. But, the films have found a new platform which is online streaming, to entertain the viewers.
However, Legendary Bollywood star Amitabh Bachchan will see his new movie released on Amazon’s streaming service due to the lockdown.
Bachchan’s new comedy-drama “Gulabo Sitabo” had earlier scheduled to open in theatres on April 17. The film also features Ayushmann Khurrana and directed by Shoojit Sircar,
Amazon said the movie will now premiere on June 12 and be available in 200 countries and territories worldwide.
Analyst Akshaye Rathi said the move to stream movies online, reflected how the business will be done in the future.
“The Indian film industry has to keep the release window alive — either in theatres or digitally — to survive,” Rathi told.
“The industry has to stop thinking about the next two quarters and focus on surviving for the next two decades by embracing technology.”
Amazon operates in a crowded field in India, alongside not just Netflix but also others such as Hotstar in the fight for eyeballs in the market of 1.3 billion people.
Gulabo Sitabo – Amitabh Bachchan, Ayushmann Khurrana
Gulabo Sitabo, an upcoming Indian Hindi-language comedy-drama film directed by Shoojit Sircar, produced by Ronnie Lahiri and Sheel Kumar, and written by Juhi Chaturvedi.
Set in Lucknow, it stars Amitabh Bachchan and Ayushmann Khurrana as warring men.
Due to the COVID-19 pandemic, the film will not release theatrically and will stream worldwide on Prime Video from 12 June 2020.