Paris Jackson, Michael Jackson’s daughter, new face of KVD beauty

Paris Jackson, the late musician Michael Jackson’s daughter, has starred in her first cosmetics ad.

The 24-year-old model and actor made her beauty brand debut as the first face of KVD Beauty’s new Tattoo Pencil Liner launch.

Katherine von Drachenberg, a tattoo artist, founded KVD Beauty, formerly known as Kat Von D Beauty, in 2008.

Von Drachenberg sold her interests in the business to Kendo, an LVMH-owned beauty brand incubator, in January 2020, and it was rebranded as KVD Beauty.

“As an artist, I was immediately pulled to KVD Beauty for their devotion to artistry and self-expression, both of which are significant pieces of my own identity,” Jackson said in a statement announcing the collaboration.

“I also appreciate how the brand brings tattoos and cosmetics together in such a beautiful way. Paired with the fact that they’re 100 per cent vegan and cruelty-free, this partnership with KVD Beauty feels truly organic and I cannot wait for all the exciting things to come.”

The new product was inspired by the brand’s best-selling liquid liner. Tara Loftis, global vice president of marketing and public relations at KVD Beauty said Jackson “exemplifies so much of what KVD Beauty stands for – kindness, discovery and individuality, to name a few”.

Loftis added: “As graceful as she is beautiful, we are so excited to be partnering with such an inspiring, powerful woman as our new brand ambassador and the face of Tattoo Pencil Liner.

We know this partnership will be a great success, and there’s no one we’d rather work with than Paris for this exciting journey.”

In 2020, Jackson debuted on the runway during Jean Paul Gaultier’s last couture presentation. She had also appeared in Stella McCartney and Calvin Klein advertisements.