Despite its niche content, Kamli performs well at the box office

• Kamli, directed by Sarmad Khoosat and starring Saba Qamar and Hamza Khawaja, was released on June 3rd and has been hailed by many as one of the greatest, if not the best, Pakistani movie to have graced the big screen.
• This is where Kamli’s box office collection stands after only 24 hours, thanks to a wealth of soulful music and some excellent performances.
• According to trade expert Ali Zain, despite its specialised topic, Kamli grossed 32 lacs on day one following its June 3rd release.

The solid number may be extended further, implying even larger increase on day two and possibly subsequent days.

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Given that this is only the first day of collection, all eyes are on Kamli, which has not only performed well for a film that was not as mainstream as the Eid releases, but has also generated massive positive buzz, with gleaming reviews and massive word-of-mouth activity, which could result in audiences flocking to theatres for a viewing.

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Money is important in this day and age of inflation, but so is excellent content. Perhaps Kamli is going to establish a standard that will validate this notion – a telling and exciting study for both filmmakers and spectators.

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