Johnny Depp victory at defamation trial resulted increase in sales of his Dior perfume

• A Virginia jury ruled on Wednesday that Johnny Depp won his tumultuous defamation trial against Amber Heard.
• Rumours began circulating on the internet that Depp had been eliminated from two of Disney’s most successful franchises.
• Since 2015, Johnny Depp has been the brand ambassador for Dior’s Sauvage fragrance.

Johnny Depp is the brand ambassador for Dior’s Sauvage fragrance since 2015.

A Virginia jury ruled on Wednesday that Johnny Depp won his tumultuous defamation trial against Amber Heard.

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During the high-profile trial, rumours began circulating on the internet that Depp had been eliminated from two of Disney’s most successful franchises: Pirates of the Caribbean and Fantastic Beasts and Where to Find Them.

Despite the actor’s legal battle, several of his fans and brands continued to support him. Dior, the fragrance company, has never dropped Depp as an ambassador, according to reports.

Following the announcement of the defamation verdict in Depp’s defamation action, Dior, who has collaborated with the Rum Diary star since 2015, saw an unexpected rise in demand for the Sauvage fragrance.

According to a Wall Street Journal investigation, Dior’s sales increased dramatically during the defamation lawsuit between the Hollywood personalities.

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Following Maison Francis Kurkdjian’s Baccarat Rouge 540 as the most popular fragrance in the world, Dior’s Sauvage was recently crowned the second most popular fragrance in the world.

In his defamation action against Heard, a jury awarded Depp $10 million in compensatory damages and $5 million in punitive penalties.