TDAP rolls out Amazon training for Pakistani businesses

KARACHI: The Trade Development Authority of Pakistan (TDAP) conducted a training session aimed at educating Pakistani exporters to benefit from the e-commerce giant Amazon on August 11, 2021, a statement said on Monday.

The session was based on four modules that educated the sellers on account registration, product listing, payment procedure, and logistics strategy.

The TDAP team led by Jamil Ahmed, director services, comprised Rohail Nazir, Adil Mukhtar, Urva Hassan and Amir Khan.

The first session was held virtually at the Karachi Chamber of Commerce and Industry. A total of 80 members of the KCCI attended the online training, which was followed by a detailed Q&A session.

Additionally, Shamsul Islam Khan, vice president of the KCCI; Ahmed Azeem Alvi, chairman (Exhibition); Chaudhry Zahid Bashir, Managing Committee member; Uzma Tasleem, director research; and Adil Muhammad Khan, deputy secretary, also attended the session from the KCCI.

The TDAP intends to conduct 20 more such sessions across the country to train the local businessmen and to enable them to actively participate and benefit through one of the biggest e-commerce platforms, Amazon.

Amazon is a global e-commerce platform, which is believed to enable the local Pakistani entrepreneurs to sell their brands across the globe, while enhancing the opportunities for exploring and reaching new markets, the statement said.

While the platform will be a huge opportunity for Pakistan in terms of enhancing its global economic outreach in return for big profits, it is believed that the local sellers lack the proper understanding of the platform and will have to be trained to gain the most out of their membership with Amazon, it added.

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