Facebook launches flagship skill development programme

KARACHI: Facebook has launched its flagship skill development programme ‘Rise’ in Pakistan to help advertising agencies and marketing professionals develop new and contemporary skills for professional success and fulfillment, a statement said.

Initially launched in Brazil in 2020, Rise has now grown to 18 countries across four continents to supplement global efforts for the economic recovery; following the Covid-19 pandemic by empowering and up-skilling the advertising communities across these markets.

‘Rise’ was launched in Pakistan in an online ceremony led by Jordi Fornies, director for Emerging Markets at Meta (formerly Facebook), with representatives from Pakistan’s advertising community, industry leaders, Facebook’s Authorised Sales Partner (ASP), students and faculty of leading universities, bloggers, and influencers in attendance.

Speaking at the launch, reseller partner manager of Meta, Ali Khurshid Ahmed, said: “Rise is created to help the advertising community in Pakistan to continue their journey of personal growth and professional development by developing new skills, hone old ones, or even completely pivot their careers.

He said Rise was designed to suit the needs of all levels of experience and the programme is about celebrating the resilience of the members of the advertising community, besides providing them the spark to learn, grow and thrive in their personal, as well as professional lives.”

The programme will span over two months, where the participants will have access to free online content and development sessions, including free Blueprint training and certifications under mentorship of Meta experts.

In addition, they will be able to develop necessary soft skills and have the opportunity to interact with successful entrepreneurs and industry leaders to receive inspiration and guidance for the success.

A number of leading universities, industry experts, bloggers and digital influencers have endorsed the programme as a valuable opportunity for advertising and marketing industry professionals for career development.

The programme will especially benefit those who faced difficulties regarding employment during the pandemic. Once skilled and motivated for success, they can re-enter the market with enhanced prospects for employability and career development.

Rise is equally beneficial for new entrants, as well as the more experienced professionals who want to refresh their knowledge and skill to stay relevant in the market.

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