Google stiffens political ads policy to impede abuse
Google on Wednesday updated how it handles political ads as online platforms remain under pressure to avoid being used to spread misleading information intended to influence voters.
The internet company said its rules already ban any advertiser, including those with political messages, from lying in ads.
But it is making its policy more clear and adding examples of how that prohibits content such as doctored or manipulated images or video.
“It’s against our policies for any advertiser to make a false claim — whether it’s a claim about the price of a chair or a claim that you can vote by text message, that election day is postponed, or that a candidate has died,” Google ads product management vice president Scott Spencer said in an online post.
Examples of banned ad material included ads or links to information making demonstrably false claims that could undermine voter trust or participation in elections.
“Of course, we recognize that robust political dialogue is an important part of democracy, and no one can sensibly adjudicate every political claim, counterclaim, and insinuation,” Spencer said.
Google’s main formats for political advertising are ads posted along with search query results, those shown at video viewing service YouTube, and display ads that appear on websites.
Google will also limit targeting of political ads to general categories such as age, gender, or postal code level location.
Spencer said, “Political advertisers can continue to do contextual targeting, such as serving ads to people reading or watching a story about, say, the economy.”
OPPO K9 Pro official photos surface ahead of Sept 26 announcement
The OPPO K9 Pro is the upcoming new phone by the Chinese...
iPhone 13 Pro Max Price in Pakistan & Specification
iPhone 13 Pro Max Price in Pakistan Tech giant’s Apple biggest event...
WhatsApp to roll out multi-device support for iOS through its beta program
WhatsApp is soon rolling out the most awaited feature, multi-device support, to...
iPhone 13 Pro and Pro Max brings 120hz refresh rate, enhanced cameras
iPhone 13 series has been launched. Just like the 12 series, the...
iPhone 13 and 13 Pro features dual eSIM support for the first time
Ever since the eSIMs became a thing, Apple introduced them in its...