Tik Tok is an app that has undoubtedly become a cultural phenomenon in recent times.
Not many apps have the addictive quality that the Chinese video-sharing app has, and the originality of the format that Tik Tok has introduced is set to inspire copycats everywhere in the digital space.
In 2019, the app overtook Facebook to become the second most-downloaded app of the year—a huge achievement in itself.
And now, TikTok has dethroned WhatsApp as the most downloaded app in the month of January.
It’s worth noting that the report appears to take downloads of the Chinese version of TikTok, Douyin, into account for the rankings—both apps were downloaded 104 million times on the Google Play Store and the Apple App Store.
Additionally, this is a 46% increase in downloads from the same period in 2019, along with a 27% increase over total downloads in December 2019.
Interestingly, the top 3 countries for downloads in the month of January include India, Brazil, and the United States—although these figures don’t take into account side loaded TikTok apps.
This all paints a picture of the continued rise of TikTok.
According to the details, TikTok has been installed more than 738 million times in 2019, with parent company ByteDance raking in nearly US$177 million globally over the year.
This comes despite some controversy over the app with regards to security fears.
The Transportation Security Administration (TSA) recently banned use of the app by their employees.
That said, it’s still certainly a feat to be admired.
TikTok may be hugely addictive, it may have a huge following amongst the global youth.
It’s certainly an interesting take on short-form videos.