Airlift opens Q-Commerce platform intelligence with Morinaga

• Airlift has entered into a strategic partnership with Morinaga.
• As part of the strategic partnership, It will offer in-app advertising.
• In the nutrition category, Morinaga has built a leadership position.

Airlift and Morinaga have collaborated in order to provide intelligence for the Q-Commerce platform through the formation of a partnership.

In its position as the dominant player in Pakistan’s q-commerce industry. Airlift has gathered a wealth of data on consumer preferences and habits.

Airlift has formed a strategic alliance with Morinaga.  A leading Japanese producer of milk, nutrition, and dairy products with a global reach, to take advantage of the trove of data at their disposal.

Airlift will provide in-app advertising and platform visibility solutions to aid Morinaga in its successful q-commerce strategy on the platform as part of the strategic relationship.

To put it simply, this is central to Airlift’s plan to commercialize its search and visibility capabilities. As a significant part of the collaboration strategy to increase stock availability for clients on the platform. Morinaga will engage in sponsored marketing on the Airlift platform in addition to providing supply directly.
Customers love the ease of having high-quality products delivered fast and flawlessly. Meeran Sheikh said, Airlift’s Large Markets and Ads Platform Lead. “Our 30-minute delivery solution is proving to be exceptionally strong product-market fit” in the milk, nutrition, and dairy area.

“At the very core, Airlift views Q-Commerce as a supply chain business – supply-side integrations are a core part of our strategy to bring a distinguished offering to our customers,” said Syed Ismail Ali, Large Markets Partnerships Lead at the comapany.

Also Read

PIA starts operation to airlift Pakistanis stranded in Ukraine

ISLAMABAD: Pakistan International Airline (PIA) on Tuesday started its operation to airlift...